Dordt College News

Get creative with guest marketing speaker at Dordt

February 16, 2010

CubeKent McCuddin considers himself to be problem solver.

As a guest speaker and presenter, he encourages others to use creative intelligence and divergent thinking to solve problems and find better ways to accomplish bigger and better things.

On Thursday, February 25, he’ll be sharing insights with students and guests at Dordt College, hosted by Dordt’s AIGA (American Institute of Graphic Arts) student group.

“The Creative Process to Developing Ideas” will be presented by McCuddin at 9:25 a.m. on Thursday in the Science and Technology Center, classroom SB 108. At 2 p.m. he’ll explain methods of tapping into creative intelligence with the topic, “Divergent Thinking,” in lecture hall SB101. The public is welcome to attend both of these lectures.

Kent McCuddin is marketing manager in the Consumer Communications division of Wells’ Dairy Inc., Blue Bunny, based in Le Mars. He has extensive management experience in retail marketing communications, with expertise in art direction and as director of creative services. He serves the company in branding, advertising, SBU (Strategic Business Unit) communications, customer marketing, social and interactive media.

McCuddin will also speak to graphic design and marketing management classes during his day as guest speaker at the college.

For more contact David Versluis at 722-6374.

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