Jamin Ver Velde serves as Creative Director at Dordt University, where he shapes the visual identity of the institution by setting the graphic tone for print materials, curating a digital photo archive, and guiding environmental branding across campus.
The work, as he describes it, is a balancing act.
"I enjoy communicating a brand that balances trends with Dordt's personality," he says.
What sustains that work is watching what happens to students after they leave.
"Hearing their stories of faithfulness to God's calling—largely because of the role Dordt played in their lives—gives me the energy to want to bring Dordt to even more young people," he says.
His approach to the craft is shaped by a simple conviction: that excellence and faith point in the same direction.
"I believe that anything worth doing is worth doing well," he says. "I'm motivated by Christ's example, not focused on the darkness you should avoid, but on how you can bring light to whatever you encounter."
Outside of work, Jamin has a few well-established loyalties: family, golf, basketball played without travels, vintage items connected to his own story or Dordt's, and what he calls the greatest brand of all time: LEGO.