Dordt awarded for marketing and communication efforts
- Posted Tuesday, January 28, 2020
Dordt University was recognized by the Council for the Advancement and Support of Education (CASE) District VI with silver awards in three categories:
- Magazine: Publishing Improvement
- Institution-Wide Branding Programs
- Video: PSAs and Commercial Spots
Dordt received a silver award for publishing improvements made toThe Voice of Dordt University magazine. Published three times a year, The Voice shares information about programs, activities, and people at Dordt. In the spring / summer 2019 issue of The Voice, Dordt refreshed the publication’s look to align with the new Dordt University branding; this included a new cover design, matte cover paper, and modern design elements. Dordt also created voice.dordt.edu, where alumni, students, and the broader constituency can easily access and share the articles online.
“We have noticed that, in an increasingly digital world, Dordt’s constituents continue to appreciate the care and attention paid to The Voice, Dordt’s traditional flagship publication,” says Sarah Moss, director of marketing and communication at Dordt University.
Dordt was awarded silver for its institution-wide branding efforts for the Dordt University transition effort. This shift in identity required a new logo identity; between May 2018 and May 2019, Dordt’s marketing and communication team established branding guidelines, reviewed a series of logo designs, conducted focus groups of internal and external audiences, made tweaks to and finally chose their preferred logo design, and released the logo to the broader constituency. From May and August 2019, they implemented the new logo design campus-wide through campus signage, print materials, online materials, clothing, and more.
Dordt also received a silver award for its Dordt University commercial, which was created for digital and television advertisements following the transition to university.
“The footage for the Dordt University commercial was submitted by students and shows their perspective of what being a Dordt student is like," says Jake Brouwer, marketing videographer at Dordt. "In addition, much of the editing and creative thought was done by the summer video interns—a true example of students participating in the real world.”
“Dordt is blessed with staff members who continually brings their creative best each day and exemplify joy at work,” says Brandon Huisman, vice president of enrollment and marketing. “This recognition points out the secret to Dordt remaining true to the task of Christian education and thriving through innovation: our people.”
As an institution of higher education committed to the Reformed Christian perspective, Dordt University equips students, faculty, alumni, and the broader community to work toward Christ-centered renewal in all aspects of contemporary life. For four years in a row, Dordt has been named number one in the nation for student engagement by The Wall Street Journal and Times Higher Education. Located in Sioux Center, Iowa, Dordt is a comprehensive university named to the best college lists by U.S. News and World Report, Forbes.com, Washington Monthly, and Princeton Review. To learn more, visit dordt.edu.