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Dordt students win state graphic design contest

November 24, 2009

Logo Design Winners

By Sarah Groneck

A team of Dordt College graphic design students won an Iowa Department of Public Health (IDPH) design contest on November 19, edging out one of Iowa’s top graphic design schools in the process.

The Iowa e-Health website project and logo design contest is an initiative by the IDPH to provide Iowa residents with health information technology and encourage website use in addressing health issues.

Iowa colleges and universities were invited by the council to develop and propose a brand name and logo for the Iowa e-Health Project. Dordt was one of three colleges participating in the project. Iowa State University of Ames, which is highly ranked for its graphic design program, and Simpson College of Indianola, also took part.

Iowa HealthLink

Two Dordt groups—the American Institute of Graphic Arts (AIGA) student group and another graphic design group—presented the brand name “Iowa HealthLink” and three separate logotypes to the committee.

The council deliberated on eleven submitted designs, and selected Scott Vande Kraats’s design, with a design by Iowa State placing second. With a final vote, four out of six council members selected Vande Kraats’s logotype as the official chosen design.

The Dordt design team earned $500 dollars, and their brand name and logotype will be featured in health care facilities across the state of Iowa.
Students Amanda Brouwer (Escondido, CA) Sarah Groneck (Godfrey, IL), Katherine Gorter (Holland, MI), Piper Kroeze (Sioux Center, IA), Scott Vande Kraats (Sioux Center, IA), and Mark Veldkamp (Escondido, CA) traveled with graphic design professor David Versluis to Des Moines to present their brand name and logotypes to over 25 onlookers.

Versluis first learned about the opportunity through a business department professor, Brian Hoekstra. Versluis incorporated the logotype/brand name project into his Graphic Design III class curriculum and also requested that the Dordt AIGA student group take part in the competition.

“I wanted the project to give design students the experience of approaching a project in a classic way from analysis to design to implementation,” said Versluis.

“I knew that the graphic design class had some excellent designers, writers, and video producers,” said Versluis, also knowing that Iowa State University has a highly-rated art and design program. “If we organized as a cohesive group and did our best we could provide a highly professional presentation.”
Even if the team had not won, Versluis thought Dordt’s presentation went well.

“The Dordt student proposals were outstanding and very impressive,” said Versluis, “The decision to present with art mounted to large black boards was helpful and the presenters said just the right things about their design to the panel.”

The AIGA student group and graphic design group came together through the presentation.

“I was proud that it was my design that got the prize in the end,” said Scott Vande Kraats. “But it was truly a team effort, and if it hadn't been for everyone's hard work and Professor Versluis's keen sense of professionalism we wouldn't have had such a strong showing.”

IDHP will likely implement the logotype and brand name into the health care system by April 2010.

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