Digital Marketing Minor

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COURSE OPTIONS

REQUIRED COURSES:

BUAD 206: Principles of Marketing (3)

A study of marketing institutions, product development, channels of distribution, price determination, promotion methods, government influences, and ethical problems facing marketing personnel. Includes a foundational study and discussion of business from a Christian perspective.

BUAD 338: Digital Marketing (3) 

An exploration of the methods businesses use to approach customers in the digital age. This course will equip students with a variety of technical skills and knowledge related to the application of Marketing principles in an online environment. Includes a thorough preparation and testing for three certifications from the American Marketing Association and Google, as well as an exploration of the Sharing Economy - a disruptive movement in the economy today. Prerequisite: sophomore standing

CMSC 101: Digital Literacy (1)

An introduction into techniques and tools used to find, evaluate, utilize, share, and create content using information technologies and the internet. Topics for discussion include: perspectives on technology, the capabilities and limitations of computing, and issues relating faith, computer technology, and the impact on society.

CMSC 103: Web Page Development (1)

An introduction into programming web pages. The course will focus on the implementation of HTML and CSS. Other topics will include the use of web content publishing platforms. Prerequisite: Computer Science 101 or 102.

ENG 305: Business and Technical Writing (3)

Students will study the process, application, and characteristics of business and technical writing, and the way in which writing style, strategies, content, and clarity will relate practically to one’s profession. Concentrates on developing competence in a variety of writing tasks commonly performed in business, law, industry, social work, engineering, agriculture, and medicine. Satisfies Core Program writing-intensive requirement. [Cross-listed: Communication 305]

 

MUST CHOOSE:

Business Administration 230 or Art 240

BUAD 230: Graphic Design (3)

This course is designed to give students the tools needed to effectively communicate and understand the area of graphic design. Students will be introduced to basic design theory that will help them create effective marketing documents. Adobe InDesign® and Photoshop® will be introduced to the student in a hands on, project-based learning environment.

ART 240: Graphic Design I (3)

An introductory class in the use of the Macintosh computer, covering basic layout software, object-oriented drawing software, and a paint program for scanning, image manipulation, and their use in graphic design. Through assignments that address the functional and experimental aspects of typography, students explore the interaction of form and meaning in typographic design. This course provides an initial exploration of visual communication issues and applications along with design methodology. Prerequisites: Art 201, 202; or permission of instructor.

Communication 240 or 260

COMM 240: Introduction to Mass Communication (3)

An introduction to the concept of mass communication and its application to electronic and written media. The course will survey the historical development of the technology, effects, and theory of the media through major issues.

COMM 260: Public Relations (3)

As an introduction to public relations, this course will set the background for additional courses in communication and business administration. After a study of the history of public relations, students will learn what is expected of public relations workers, study the various publics, become familiar with current problems and issues in public relations, analyze several cases, and develop a Christian perspective for the continued study of public relations.

Computer Science 250 or Business Administration 242

CMSC 250: Advanced Excel (2) 

This course focuses on the customization and programmability of Excel spreadsheets. The main topics covered will include writing macros, controlling spreadsheets, databases and other business applications using scripts and short programs. Prerequisite: Computer Science 102 or 115; or Corequisite: Business Administration 242. [Cross-listed: Business Administration 250]

BUAD 242: Intermediate Excel Techniques (1)

This course will provide a development of skills needed to become proficient in the use of spreadsheets. Students will use PivotTables, charts, and organizational tools while incorporating many formulas to make their spreadsheets come to life. A main component of this course will be hands-on learning with students becoming peer instructors for one another. This elective course is designed for students majoring in business who are in their sophomore, junior, or senior year. Prerequisite: Business Administration 100.